EXAMINING FACTORS INFLUENCING ENVIRONMENTAL SUSTAINABLE ENTREPRENEURIAL INTENTIONS AMONG UNIVERSITY STUDENTS IN ZAMBIA
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Abstract
This study examines factors influencing sustainable entrepreneurial intentions (SEI) among Zambian university students using structural equation modelling (SEM) in Jamovi. Grounded in the theory of planned behaviour and regulatory focus theory, it investigates how subjective norms, perceived behavioural control, intrinsic rewards, environmental values, and temporal considerations (immediate and future consequences) shape SEI. Based on a sample of 637 respondents from public universities in Copperbelt, Zambia, results from a deductive, correlational, quantitative research design reveal that attitude towards sustainable entrepreneurship fully mediates the effects of subjective norms and perceived control (VAF=81.7%, 93.5%), while partially mediating other factors (VAF=39.3%, 72.8%). The model demonstrates a strong fit (R²=0.627) and acceptable fit (RMSEA=0.071, SRMR=0.075).Findings highlight contextual differences from Western studies, with immediate economic concerns exerting a stronger influence than long-term sustainability in Zambia's developing context. Practical implications suggest integrating sustainability in entrepreneurship education, policy incentives for green ventures, and financial support mechanisms. The study contributes to SEI literature by validating theoretical frameworks in an under-researched African context while emphasising the need for culturally adapted approaches to sustainable entrepreneurship development
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